American Internet media firm Yahoo has launched its popular music service Launch in Europe in a first crack at the Continent's fast advancing online music market.
Launch Music carries free and subscription-based programming, ranging from music videos to artist interviews to streaming music, which it is bringing to Europe as high-speed broadband Internet usage reaches mass market levels.
Yahoo does not sell music downloads in North America, but the company said it would consider launching such features in the United States and abroad in the future with Launch's user base of monthly visitors topping nine million.
'What we will be doing is building this service to take Launch global, and then we'll look at the opportunities,' said David Goldberg, vice president and general manager for Launch Music on Yahoo.
Mr Goldberg said Launch will likely team up with UK music site Dotmusic, which is owned by BT Group, as part of its newly struck alliance to bring entertainment content to BT OpenWorld broadband subscribers.
Yahoo has been exporting select features of its North American service to its European operation in an effort to boost advertising and subscription revenues overseas.
Earlier this month, Yahoo launched a free online dating service in Europe, but will change to a monthly subscription service as soon as this autumn. Yahoo has been noticeably quiet in Europe on the music front as the market has been slower to take off on this side of the Atlantic.
The major music labels have also been more selective in releasing tracks to song download sites, offering their artists' music to a handful of Europe's largest Internet service providers and Web portals, including Tiscali and Microsoft's MSN.
Комментариев нет:
Отправить комментарий