ST. PAUL, Minn. -- Seeking to reward its 126,000 members for their various levels of loyalty, Affinity Plus FCU here has rolled out a program that is modeled on the Frequent Flier programs offered by the airlines.
One key, it believes, is that it has attempted to base the rewards on what members need and now what the $1-billion credit union believes they need.
"We're a very member-centric organization," according to Elizabeth Hayes, SVP and chief relationship officer.
Affinity Plus created its Member Loyalty Program, free to all members, and modeled it after airline frequent flier plans for simplicity. The program allows members to earn points that …

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